Blairs Ag Cattle Co.'s entire herd (cows/sires and calves) are Igenity tested.
Igenity delivers the most comprehensive genetic profile available today - all from a single DNA sample. 
This information helps beef and dairy producers make more informed and confident decisions about breeding,
managing and marketing earlier than ever before - and throughout an animal's lifetime. 

For more information on Igenity, go to www.igenity.com.
IGENITY® Carcass Composition
The IGENITY Profile includes information on Quality Grade, Yield Grade, Tenderness, Fat thickness, Marbling, Hot carcass weight, Ribeye area.  IGENITY results report the scores (1-10) obtained from analysis of multiple markers in genes related to carcass composition.

This analysis associates the genotype result with the magnitude, or size, of the trait identified. In general, animals with low scores for fat thickness and yield grade will have high scores for hot carcass weight and ribeye area.

For more detailed information on these numbers, click here.
Tenderness: TBA
Yield Grade: 3
Ribeye: 7
Carcass Weight: 8
Percent Choice: 7
Marbling Score: 8
Merial is a world-leading, innovation-driven animal health company, providing a comprehensive range of products
to enhance the health, well-being and performance of a wide range of animals. Merial employs approximately 6,000
people and operates in more than 150 countries worldwide. Its 2004 sales were in excess of $1.8 billion.
Merial Limited is a joint venture between Merck & Co., Inc. and sanofi-aventis.

For more information, please see www.merial.com.
IGENITY® Profile Expands to Include Analyses for Fertility, Docility and More
Comprehensive profile includes more traits vital to cow/calf producers’ success

Merial announces the expansion of the IGENITY® profile with the addition of analyses for heifer pregnancy rate, stayability (longevity), calving ease and docility.

“This expansion of the comprehensive IGENITY profile is something cow/calf producers have been waiting for,” says Dr. Stewart Bauck, Executive Director of Strategic Marketing, IGENITY. “Traits like fertility, stayability and docility are important to their success, and until now, they were difficult to measure.”

With these new analyses and those already part of the IGENITY profile, Dr. Bauck says producers can be more confident than ever before in their seedstock selection decisions.

“Since the IGENITY profile is comprehensive, producers can use it alongside traditional selection tools to better evaluate heifers and bulls at a young age for a long list of economically important traits,” he explains. “The power of DNA can help producers have more confidence that they are introducing cattle that will help improve the overall genetic composition of their herd and help avoid mistakes.”

In addition to heifer pregnancy rate, stayability, calving ease and docility, the IGENITY profile includes multiple-marker analyses for tenderness, marbling, quality grade, fat thickness, ribeye area, hot carcass weight, yield grade and coat color.

Current customers of IGENITY will have the first preview of this profile expansion.

“All customers who have submitted samples since October 1 will receive, free of charge, updated reports for each animal profiled during that period,” Dr. Bauck says. “Those updates will be distributed automatically, and all new samples received will be analyzed for all traits in the newly updated comprehensive IGENITY profile.”

Dr. Bauck says the addition of heifer pregnancy rate, stayability, calving ease and docility to the IGENITY profile makes this technology more useful and cost-effective than ever before.

“With the new analyses available from the IGENITY profile, cow/calf producers can learn inside information to help manage these variables and increase their bottom lines,” he says. “The comprehensive IGENITY profile now includes analyses that can help the entire beef production chain be more efficient and produce a more consistent end product for consumers.”
PO Box 610   Lanigan, Saskatchewan S0K 2M0  
306-365-7922 (Kevin's cell)  306-360-7707 (Darren's cell) 306-365-3150 (home)
darren@blairs.ag •  kevin@blairs.ag
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